Make movies and games come to life with the immersive detail and contrast of Full Array LED, powered by the intelligent Cognitive Processor XRª. See billions of accurate colours, each reproduced with the subtle differences of the real world with XR Triluminos Pro. And XR Contrast Booster 10 further enhances the dynamic range of the picture bringing out the beauty in everything you watch.
Sony 55″ Class BRAVIA XR X90K Series Full Array LED TV (XR55X90K)
Save $400.00 !
Was $1,699.99
Now $1,299.99
Sale ends Apr 18, 2024 - Intelligent TV processing with Cognitive Processor XR
- Deep black, high peak brightness with Full Array LED
- Billions of accurate colours with XR Triluminos Pro
- Google TV with Google Assistant, Apple AirPlay 2
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