Samsung 43″ The Serif LS01D QLED 4K 360 All Round Design Smart TV (QN43LS01D)

Unconditionally Beautiful
Designed for every place, at every moment, from every angle

Your home, beautiful possibilites

360 All Round Design
Enjoy the view of your TV from all angles.The Serif’s entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.

Minimal glare, maximum joy

Matte Display
Tired of distracting glare on your TV screen? The Serif’s ground-breaking Matte Display absorbs reflections, so even in bright light you’ll have a clear viewing experience.

Beautiful in every place

Detachable Stand
Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

The smart way to access your favourite content

Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus and seamless cloud gaming with Gaming Hub. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.

Serif Design

Unique inspiration for your space

”I’ Shape Design
Redefine your space with The Serif’s distinct design. The TV’s slim frame forms an iconic “I” profile when viewed from the side, making for an eye-catching statement piece.

Crafted by the Bouroullec brothers

Ronan & Erwan Bouroullec Design
Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it’s a work of art.

Exclusive patterns for Ambient Mode

Created by Ronan & Erwan Bouroullec
The Bouroullec’s exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.

Enjoy every moment with The Serif

Ambient Mode+
Instead of keeping The Serif blank and black when it’s switched off, do more with your TV like displaying the day’s weather, headlines, your pictures and more.

Usability

Simply connect your smart devices

SmartThings
Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

Apple Airplay
With AirPlay built in to The Serif, you can simply stream the movies and shows on your device to the TV screen.

Multi View
Watch what’s on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimized multi-tasking and watch content simultaneously.

SolarCell Remote
With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.

QLED Technology

Upscale content into a 4K experience

4K AI Upscaling
Our 4K AI Upscaling technology transforms content into near 4K resolution.

See the world in bright, vibrant colours

100% Color Volume & HDR 10+
With 100% Colour Volume, Quantum Dot technology takes light and turns it into breathtaking colours that stay accurate through various levels of brightness. Meanwhile, the dynamic tone mapping of HDR 10+ creates deep blacks, vibrant imagery and details that always shine through.

Intelligent picture optimized for your eyes

EyeComfort Mode
Samsung’s unique EyeComfort Mode automatically adjusts your display’s brightness and colours according to the time of day. After sunset, the screen settings are softer on your eyes.