LG 98″ NANO 4K UHD AI NU85 Smart TV 2026 (98NU850BPUB)

How does LG NANO 4K UHD elevate clarity and detail on a big screen?
LG NANO 4K UHD is made to reveal rich detail in every scene. Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content on an ultra big screen with sharper, better quality.

Nano Detail Enhancer

Refines contrast for more lifelike depth
Powered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.

HDR10 Pro

Vivid details, deeper contrast in every scene
Our HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail. 1)

alpha 8 AI Processor 4K Gen3

Advanced AI engine with X5.0 faster NPU performance
Our next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid color. 2)

AI Picture Pro

Upscale every frame up to 4K even on Ultra Big TVs
Enjoy a larger screen without sacrifices on quality. AI Super Upscaling refines image quality up to 4K and Dynamic Tone Mapping Pro ensures balanced brightness and detail for each object in every frame.3)

AI Object Remastering Pro

Hear voices clearly in every scene with AI Object Remastering Pro
No need to adjust the volume to hear voices clearly. AI Sound automatically fine-tunes voices, background music, and sound effects for crystal-clear audio and an immersive experience.4)

Virtual 11.1.2 Ch

Immersive and room-filling sound with Virtual 11.1.2 Ch
AI Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.5)

Award-winning Multi AI webOS

AI Chatbot
Knowing the problem before you ask
When your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.11)

AI Picture Wizard
Making your picture, your way
Advanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard
Making your sound, your way
Your TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.12)

Award-winning webOS now secured by LG Shield

LG Shield

Security you can trust
LG Shield’s 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

webOS Re:New Program
Upgrade your TV up to 5 years for free13)

LG Channels

Endless entertainment for free
LG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. Start watching without hidden costs or installing a top-box.15)

Discover limitless masterpieces with LG Gallery+

LG Gallery+

Style your space with a variety of content to choose from
LG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.18)

BGM with Music Lounge

Set the right vibe with music
Create the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.

My Photos

Easily access Google Photos and showcase your memories
Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.21)

Information Board

Stay updated with an all-in-one personalized dashboard
See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

Gallery Mode
Switch from TV to artwork seamlessly
With Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.33)

Auto Brightness Control
Optimal brightness in any light
Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.22)

Motion Sensor
Responsive to your presence
Motion detection lets your TV respond intelligently, switching modes depending on whether or not you’re nearby.23)

Ultra Big TV

The bigger screen, the more immersive the experience
Enjoy sports action, every film, and game on an expansive LG NANO 4K UHD Ultra Big TV. With its vivid colors and refined picture quality, action unfolds with breathtaking scale and clarity.25)

Immerse yourself in every sports match

Sports Forecast by AI Concierge
Receive game predictions with AI
TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.26)

TruMotion
Motion smoothing that adapts to every genre
AI Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.

Sports Alert
Set up alerts and never miss a moment
Catch every moment of the action. Set up your alerts and get notified about your team’s game schedules, scores, and more.

Step into a world tuned for winning

Ultimate Gameplay

Play to win with smooth 144Hz performance
Experience ultra-fast gaming with 144Hz, AMD FreeSync Premium, and VRR. With a high refresh rate and the first-ever BT ULL-certified controller, enjoy smooth gaming that makes playing more enjoyable.27)

World’s first TV to support Bluetooth Ultra Low Latency Controllers
Experience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.29)

True Cinema, preserved in exact detail

FILMMAKER MODE

Watch movies as the director intended
Filmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.31)

LG Soundbar elevates every scene with fuller surround sound

WOW Orchestra

Full surround sound system from LG TV and Soundbar in sync
By synchronizing the TV and Soundbar as one, the system expands depth and directionality for a fuller surround experience.32)

Accessibility

Assistive features make viewing more inclusive
LG TVs are designed with accessibility in mind with features such as Color Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices